Shrek's Adventure! London is a collaboration between Merlin Entertainments and DreamWorks Animation. This landmark attraction is a unique themed visitor attraction which transports visitors through a live interactive adventure featuring Shrek, Fiona, Donkey, Puss in Boots and other favourites from the beloved franchise.

Shrek's Adventure! London is the first time that Merlin, Europe's largest and the world’s second-largest visitor attraction operator, has worked with a Hollywood studio to create a scaleable branded entertainment experience based on a globally recognised entertainment franchise. This is also the first time that DreamWorks Animation, home to global entertainment franchises including Shrek, Kung Fu Panda and How to Train Your Dragon, have helped to produce an attraction of this magnitude by licensing the use of its characters and stories.

The attraction will be sited at County Hall alongside Merlin's other leading attractions in the South Bank cluster: the London Eye, the SEA LIFE London Aquarium and The London Dungeon. The 2,000 square metre experience is based on a brand new adventure written by the DreamWorks team. It also features a Shrek interactive walkthrough adventure, a character courtyard where visitors will be able to meet Shrek and his swamp friends, along with characters from Madagascar, Kung Fu Panda and How to Train Your Dragon.